Finchitua by Feiruza Mudessir

Dubai-based Ethiopian designer Feiruza Mudessir collection is a combination of fun wear and exclusive evening wear. Since the launch of her label Finchitua, which in Ethiopian means, ‘the girl with a gap between her teeth’ (a mark of considerable beauty in Africa), Finchitua has gone on from strength to strength.

Feiruza's collection blends a mix of traditional Ethiopian fabrics and materials with modern fabrics to create a collection for the stylish and savvy women of today who is looking for an edgy look.

Born in Ethiopia, as a daughter of a tailor, Feiruza discovered her curiosity to mix the traditional with the contemporary. It was at this stage she later discovered her trademark designs which she has continued to create. Feiruza moved to Dubai after high school to pursue a diploma in Fashion Design from Edexel University UK Under CEE “Centre for Executive Education” in Knowledge Village from where she graduated in the class of ’07. Here she further developed her passion and craft, before moving on to manage several luxury fashion stores.

Fun Collection

Exclusive Collection

Signiture Collection

Speaking about where she draws her inspiration from, Feiruza says, “My designs are inspired by the cultures I’ve been exposed to. You will find not only Ethiopian flavors but also design elements from India, Dubai and even Egypt. This gives my pieces a fresh twist and stylish look that’s easy to wear and perfectly tailored to ladies who loves to dress up.”