Noella was born in Lubumbashi, Democratic Republic of the Congo (DRC) and is the founder of Malaika (formally Georges Malaika Foundation). Currently the Brand Ambassador of African Fashion Week London 2015.
Noella’s determination to help improve the lives of Africa’s youth has made her an international advocate for them. The success of Malaika has enabled Noella’s work to be known to a wider audience. She has been featured on Bloomberg TV, three different CNN programmes and the BBC’s Focus Africa.
Since launching her modeling career Noëlla has appeared in a numerous fashion magazines, including Vanity Fair, Arena Magazine and Arise Magazine.